About the Journal

Welcome to IJARR

The International Journal of Advanced Research and Review (IJARR) is a peer-reviewed, open-access international scientific journal dedicated to the rapid monthly publication of high-quality, original research articles, case reports, and review papers across all disciplines. With an internationally recognized editorial board, IJARR is committed to producing research content of the highest standard.

Our goal is to foster long-lasting, mutually beneficial relationships with our authors, providing comprehensive support throughout the entire publishing process—from submission to post-publication.

  • Editor- In-Chief :  Dr. Rajeev Mehra
  • Title proper : INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND REVIEW (IJARR)
  • Issn : 2455-7277
  • Subject : Research Sciences
  • Publisher : IJARR Publishers
  • Dates of publication : 2016
  • Frequency : Monthly
  • Language : English
  • Country : India
  • Medium : Online
  • Indexed by : CROSSREF
  • Indexed by :  ROAD
  • Indexed by : THE KEEPERS
  • Title DOI of the Journal : http://doi.org/10.70914/issn.2347-2251

Current Issue

Vol. 10 No. 6 (2025): Volume 10 Issue 6 2025
Published: 2025-06-21

Articles

  • Metazoan parasite study of Wallago attu from Sunkesula Dam, Kurnool District, Andhra Pradesh

    Bandapalli Sujatha, Dr. M. Rajashekar (Author)
    1-8
    DOI: https://doi.org/10.70914/

  • Comprehensive Assessment of the Trophic State Index of Okachetty vagu reservoir, Wanaparthy district Telangana

    Sriram. Thriveni, P. Vijaya (Author)
    9-17
    DOI: https://doi.org/10.70914/

  • RP-HPLC Method for Simultaneous Quantification and Validation of Sofosbuvir and Velpatasvir in Bulk Drugs and Formulations

    Mr. K. Vijaya Saradhi, Dr. Ramesh kola (Author)
    18-43
    DOI: https://doi.org/10.70914/

  • Hybrid Classification Methods for Assessing Academic Achievement

    Dr. P. Ramasubramaniam, Thota Bharghavi (Author)
    44-52
    DOI: https://doi.org/10.70914/

  • Using Image Processing and Machine Learning to Identify IT Workers' Stress Levels

    S. Sushmitha, U. Rohini (Author)
    53-57
    DOI: https://doi.org/10.70914/

  • The Use of Convolutional Neural Networks for the Monitoring of Driver Drowsiness

    S. Venkateswar Rao, V. Deepthi (Author)
    58-65
    DOI: https://doi.org/10.70914/

  • Evaluating the Effectiveness of Machine Learning Techniques for Flower Recognition

    Mangalagiri Anitha, V. Srija (Author)
    66-72
    DOI: https://doi.org/10.70914/

  • Analyzing Twitter Data for Text Classification

    Thirluka Balanandini, V. Sravani (Author)
    73-81
    DOI: https://doi.org/10.70914/

  • Evaluating and Integrating Deep Learning and Audio Processing Capabilities for Heartbeat Sound Classification

    Azim, V. Prathyusha (Author)
    82-88
    DOI: https://doi.org/10.70914/

  • Machine Learning-Based Real-Time Emotion Detection System For Employees

    P. Venu Madhav, Y. Manasa (Author)
    89-96
    DOI: https://doi.org/10.70914/

  • The Use of Machine Learning for the Prediction of Crime Type and Occurrence

    P. Ramakrishna, Y. Kavya (Author)
    97-104
    DOI: https://doi.org/10.70914/

  • Location-To-Channel Mapping Using Model-Based Learning

    G. Sudheer Kumar, Y. Chandana (Author)
    105-111
    DOI: https://doi.org/10.70914/

  • Hepatitis Disease Prognosis Using Random Forest, K-Nearest Neighbors, Naive Bayes, Support Vector Machine, and Multi-Layer Perceptron

    M. Nageshwarappa, Swetha (Author)
    112-119
    DOI: https://doi.org/10.70914/

  • SMART ATTENDANCE APP WITH FACE RECOGNITION

    Gattupalli Hema Venkata Naga Manideep, Gouse Baig, Guntur Jaya Naga Lakshmi Siva Durga, H DR.P. Harini (Author)
    120-129
    DOI: https://doi.org/10.70914/

  • E-learning Video Recommendation System

    Pusuluri Maha Lakshmi Sowjanya, Tirumalasetti Bhanu Prakash, Valeti Subhash Chandrabose, Dr. G. Prasuna (Author)
    130-137
    DOI: https://doi.org/10.70914/

  • Loan Defaulter Risk Prediction

    Shaik Afrin, Reddy Tejaswi, Tatikonda Sathvik, Mr. T. Sesha Sai (Author)
    138-144
    DOI: https://doi.org/10.70914/

  • AI Doctor Symptom Checker with Recommendation

    Valluri Harini, Uppala Mounika, Vusa Yuva Gowtham Kumar, Dr. D. Nagesh Babu (Author)
    145-153
    DOI: https://doi.org/10.70914/

  • Social Media Toxic Comment Classifier

    Tata Lavanya, Kayala Chaitanya Swamy, Pothini Tharun Sai, Dr. M. Ratna Raju (Author)
    154-161
    DOI: https://doi.org/10.70914/

  • Email Notification System using AWS SES

    Shaik Afrozah, Talasila Jyothi, Yetukuri Sradha (Author)
    162-168
    DOI: https://doi.org/10.70914/

  • Online Examination System with Timer & Leaderboard

    Shaik Zeenath Kousar, Singothu Akhila, Yakkati Devi Vineeth, Dr. A. Tirupatiah (Author)
    169-172
    DOI: https://doi.org/10.70914/

  • Campus Blood Donation Network

    Shaik Suffia Kowsar, Vemparala Srilakshmi, Sravya Sagiri, Y. Chitti Babu (Author)
    173-180
    DOI: https://doi.org/10.70914/

  • Crop Disease Identifier from Leaf Images

    Ravuri Hiranmai, Velpuri Pavithra, Shaik Adam Shafi, Dr. A. Tirupatiah (Author)
    181-190
    DOI: https://doi.org/10.70914/

  • Online Learning Portal with Video Upload & Quiz

    Vema Pavithra, Tatikonda Venkata Naga Hyma, Polisetty Vamsi Lakshman, Dr. P. Harini (Author)
    191-197
    DOI: https://doi.org/10.70914/

  • Sign Language Detection System

    Suragani Swathi, Pullagura Divya, Sankarasetty Bala Murali Krishna, Dr. M. Ratna Raju (Author)
    198-205
    DOI: https://doi.org/10.70914/

  • RETAIL CHANNEL STRATEGY AND THE MATERNAL BUYER: SHAPING TH E CHILDCARE MARKETING MIX.

    Dr Deepalakshmi M, S Devi, Ashfa, Monika P, Nitharshana N.G` (Author)
    206-219
    DOI: https://doi.org/10.70914/

  • Smart logistics in e-Commerce: Blockchain for transparency and IoT for real-time tracking

    Dr. Deepalakshmi M, Dharani K, Arthi Sri K R, Chahana L, Elakkiya N (Author)
    220-230
    DOI: https://doi.org/10.70914/

  • THE ROLE OF TRANSPARENT AND TECH-INTEGRATED REVERSE LOGISTICS IN BUILDING E-COMMERCE CONSUMER TRUST: CHALLENGES AND OPERATIONAL IMPLICATIONS

    Dr. Deepalakshmi M, Dharani K, Bhavya S (Author)
    231-247
    DOI: https://doi.org/10.70914/

  • BALANCING TRADITION AND TECHNOLOGY IN INDIA’S RETAIL WORLD

    Dr. M Sumathi, Devadharshni M, Gopika R, Gopika R S (Author)
    248-258
    DOI: https://doi.org/10.70914/

  • CLICKS, PREFERENCES, AND PERCEPTIONS: HOW STUDENTS ENGAGE WITH SOCIAL MEDIA MARKETING

    Dr. Sumathi M, Abhisri M, Kavithanjali R, Subithra M (Author)
    259-269
    DOI: https://doi.org/10.70914/

  • SUSTAINABLE AND ETHICAL BUSINESS MODELS IN BEAUTY AND WELLNESS STARTUPS: AN ANALYTICAL STUDY IN COIMBATORE CITY

    M. Sumathi, Alagammai Chinnakaruppan, Miruthula SR (Author)
    270-279
    DOI: https://doi.org/10.70914/

  • IMPACT OF INTEREST RATE CHANGES ON BANK PROFITABILITY

    Dr. A. Karthika, Abirami N, Gowshini K, Kavyashree S J (Author)
    280-287
    DOI: https://doi.org/10.70914/

  • EVALUATING CANDIDATE PERSPECTIVES ON ARTIFICIAL INTELLIGENCE IN HIRING AND SELECTION PROCESSES

    Dr. R. Lakshmipriya, Pavasri R, Srinidhi S, Veronica A (Author)
    289-304
    DOI: https://doi.org/10.70914/

  • A STUDY ON THE IMPACT OF INFLUENCERS IN TRANSFORMING E-COMMERCE

    Dr. S Yesodha1, Rithanya, Samritha Sree, Rithanya S, Sowmiya A (Author)
    305-322
    DOI: https://doi.org/10.70914/

  • A Strategic Framework for Investment Decision-Making in the Indian Auto Sector Using the Price-to-Earnings (P/E) Ratio Approach

    Dr. A. Karthika, Abbinaya.D, Nithanya.S, Swathi Sree.V, Vaeda Sruthi S (Author)
    323-326
    DOI: https://doi.org/10.70914/

  • Non-Performing Assets and Exchange Rate Volatility

    Dr. A. Karthika,, Akshaya S, Prasheetha S, Sanjana D, Tejashwini M (Author)
    327-333
    DOI: https://doi.org/10.70914/

  • A STUDY ON THE USAGE OF MOBILE PAYMENT AND FINTECH APPS AMONG COLLEGE STUDENTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

    Dr. R. Lakshmi Priya, Ms. Darsani S T, Ms. Rithika S, Ms. Vaishnavi V (Author)
    334-345
    DOI: https://doi.org/10.70914/

  • AMUL BRANDING AND MARKETING STRATEGY: AN ANALYSIS OF CUSTOMER SATISFACTION AND BRAND CONSISTENCY OF AMUL ACROSS URBAN AND RURAL MARKETS

    Dr. R. Lakshmi Priya, Abinaya M, Jayasakthi Vanjiyamman E, Priyalakshmi M D (Author)
    346-358
    DOI: https://doi.org/10.70914/

  • MANAGING CONSUMER URGENCY: INFLUENCE ON IMPULSIVE PURCHASE BEHAVIOR AND SATISFACTION

    Dr. S. Yesodha, Nathiya C S, Ramya B S, Sahanaa V S (Author)
    359-379
    DOI: https://doi.org/10.70914/

  • A STUDY ON CHALLENGES IN MOBILE BANKING USAGE IN RURAL AREA

    Dr. S Yesodha, Karthikayini M, Sharmila D, Sivani N A (Author)
    376-386
    DOI: https://doi.org/10.70914/

  • ENSURING RELIABILITY AND ADDRESSING CHALLENGES IN QUICK DELIVERY SERVICES

    Pavithra B, Aruna R, Jerusha B, Suwetha R (Author)
    387-399
    DOI: https://doi.org/10.70914/

  • CONSUMER BUYING BEHAVIOUR TOWARDS DIGITAL MARKETING

    Pavithra B, Raksshana A, Lakshana Ss, Vaishnavi Devi M (Author)
    400-407
    DOI: https://doi.org/10.70914/

  • A Study on Gen Z Consumer Preferences and the Challenges of Engagement in Meme Marketing

    Ms.S.Janani, S.Swetha, S. Kritya, A.Dhivyavarshini (Author)
    408-414
    DOI: https://doi.org/10.70914/

  • A STUDY ON THE ROLE OF DIGITAL TWIN TECHNOLOGY IN SHAPING CONSUMER LIFESTYLES THROUGH GROCERY-BASED APPLICATIONS

    S.Janani, M.Abinaya, R.Kowsalya, K G .ThanuSree (Author)
    415-421
    DOI: https://doi.org/10.70914/
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